Gendered Reactions

Author:

Banwart Mary Christine1,Bystrom Dianne G.2

Affiliation:

1. University of Kansas

2. Iowa State University

Abstract

Considering the 2004 campaign’s attention to the gender gap in voting between women and men and efforts to turn out the youth vote, this study examines the reactions of 301 female and male young voters to televised political advertisements aired on behalf of the two major party presidential candidates. Specifically, the authors compare how women and men rate each candidate’s overall favorability and individual character traits as well as indicate their vote intention for George W. Bush or John Kerry. The authors find that the gender gap in vote intention is similar to, but larger than, the actual gender gap in voting in 2004, both overall and for young voters. However, assessments of candidate favorability follow the gender gap only for the Democratic candidate.

Publisher

SAGE Publications

Subject

General Social Sciences,Sociology and Political Science,Education,Cultural Studies,Social Psychology

Reference17 articles.

Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. “So Many Open Doors?”: An Examination of Gender Stereotypes in State Judicial Campaign Advertisements;Journal of Women, Politics & Policy;2016-08-05

2. Media use and political participation reconsidered: the actual and perceived influence of political campaign messages;Chinese Journal of Communication;2014-04-03

3. Gender Identification and Young Voters;American Behavioral Scientist;2014-02-13

4. Funny, Ha-Ha;American Behavioral Scientist;2013-05-22

5. Gender and Young Voters in 2004;American Behavioral Scientist;2007-05

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