Specialization in Marketing Curricula-Reference-Cited by-同舟云学术

Specialization in Marketing Curricula

Published:1988-12 Issue:3 Volume:10 Page:14-19
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Conover Jerry N.¹,Byron Austin¹

Affiliation:

1. Small Business Institute, College of Business Administration, Northern Arizona University, Flagstaff, Arizona.

Abstract

This study examines the pros and cons of curricula in which students specialize in particular subfields within the marketing discipline. The results of a survey of marketing programs are presented, with insights into the characteristics of specialization programs. Suggestions are offered for educational institutions considering such marketing curriculum specialization.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347538801000303

Reference8 articles.

1. The Preparation of Future Marketing Managers

2. Matching the Marketing Curriculum To Market Needs

3. The Marketing Curriculum: A Decade of Change

4. Conceptualization vs. Vocationalism: Defining the Role of Marketing Education in a Liberal Arts Context

5. Marketing Curriculum Development: Model and Application

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