Affiliation:
1. Texas A&M University, College Station, Texas.
Abstract
The results are presented of a study involving the analysis of 75 undergraduate catalogs of colleges and universities offering a major or concentration in marketing. The various marketing courses required and offered, at these institutions are summarized and the results compared with those of a similar study conducted ten years ago. Conclusions are drawn regarding trends in, and the current status of, marketing education.
Cited by
16 articles.
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