Affiliation:
1. San Francisco State University in San Francisco, California.
Abstract
This article discusses the concept of conjoint analysis and provides a model that can successfully integrate the analysis into prescribed research curricula. The model can be used in a traditional seminar or project analysis. A hypothetical example based on the testing of a widget is developed. Tables and instructions are provided to assist those with little quantitative skill in using conjoint analysis with readily available software.
Cited by
4 articles.
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