Evaluating Journal Publications of Marketing Professors: A Second Look-Reference-Cited by-同舟云学术

Evaluating Journal Publications of Marketing Professors: A Second Look

Published:1983-04 Issue:1 Volume:5 Page:37-42
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Coe Robert K.¹,Weinstock Irwin²

Affiliation:

1. School of Business, California Polytechnic State University, San Luis Obispo, California.

2. California State University, Fresno, California.

Abstract

Marketing chairs at AACSB-accredited schools state that publication achievements are crucial in faculty rank decisions. Substantial chair subjectivity appears in the process of evaluating journal articles and in perceptions of journals' manuscripts acceptance rates. Subjective ratings of marketing journals heavily influence evaluations of authors' achievements.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347538300500107

Reference4 articles.

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1. Evaluation of the quality and quantity of research results in higher education;Quality & Quantity;2016-11-09

2. The Quality of Conference Programs and the Value of Conference Proceedings: Future Direction for the Academy of Marketing Science;Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference;2015

3. 13.5 Developments in Marketing Research : New Directions in Marketing Research;Proceedings of the 1995 World Marketing Congress;2015

4. An Investigation of Marketing Educators’ Activities and Perceptions Regarding Teaching and Research;Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference;2015

5. The Multiplying Literature: Moore’s Law at Work in Marketing;Developments in Marketing Science: Proceedings of the Academy of Marketing Science;2014-10-31