An Investigation of Marketing Educators’ Activities and Perceptions Regarding Teaching and Research

Author:

Honeycutt Earl D.,Ford John B.,Howe Vince

Publisher

Springer International Publishing

Reference13 articles.

1. Bassis, Michael S. and Alan E. Guskin (1986), "Building Quality: Research and Regional Institutions" Change July/August, 57–60,66.

2. Bennett, John B. and Shirley S. Chater (1984), "Evaluating the Performance of Tenured Faculty Members," Educational Record, Spring, 38–41.

3. Boyer, Ernest L. (1987). College The Undergraduate Experience, NY: Harper & Row, Publishers, Inc.

4. Cornwell, Robert C. (1984), "The Evaluation of Faculty Performance," Collegiate News & Views, Fall-Winter, 9–13.

5. Coe, Robert K. and Irwin Weinstock (1983), "Evaluating Journal Publications of Marketing Professors: A Second Look," Journal of Marketing Education, 5 (Spring), 37–42.

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1. Business Educators' Use of Conferences, Journals, and Textbooks;Journal of Education for Business;1992-08

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