13.5 Developments in Marketing Research : New Directions in Marketing Research
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-17311-5_28
Reference20 articles.
1. Anderson, Paul F. (1983), "Marketing, Scientific Practice, and Scientific Method," Journal of Marketing, 47 (Fall), 18-31.
2. Bagozzi, Richard P. (1975), "Marketing as Exchange," Journal of Marketing. 39 (October), 77-81.
3. Coe, Robert K. and Irwin Weinstock (1983), "Evaluating Journal Publications of Marketing Professors: A Second Look," Journal of Marketing Education. (Spring), 37-42.
4. Cote, Joseph A., Siew Meng Leong, and Jane Cote (1991), "Assessing the Influence of Journal of Consumer Research: A Citation Analysis," Journal of Consumer Research. 18 (December), 402-410.
5. Ferber, R., and H.G. Wells (1958), Motivation and Market Behavior. Homewood, Ill.: Irwin.
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