A Process Approach for Developing Skills in a Consumer Behavior Course-Reference-Cited by-同舟云学术

A Process Approach for Developing Skills in a Consumer Behavior Course

Published:1998-04 Issue:1 Volume:20 Page:24-34
ISSN:0273-4753
Container-title:Journal of Marketing Education
language:en
Short-container-title:Journal of Marketing Education

Author:

Krishnan H. Shanker¹,Porter Thomas W.²

Affiliation:

1. School of Business, Indiana University, Bloomington, IN 47405,

2. School of Business, Indiana University, Bloomington, IN 47405

Abstract

The need for skills in marketing curricula in the 1990s is widely acknowledged; however, questions remain as to how to develop skills in specific courses. This article examines skills development with respect to a consumer behavior course. The core contribution is the presentation of a process approach for integrating skills into various course components. The authors conclude with a critical evaluation of the process approach that discusses implementation issues.

Publisher

SAGE Publications

Subject

Marketing,Education

Link

http://journals.sagepub.com/doi/pdf/10.1177/027347539802000104

Reference25 articles.

1. The Importance of Skills of M.B.A. Students Seeking Marketing Positions: An Employers' Perspective

2. Writing in the Marketing Curriculum

3. Levels of processing: A framework for memory research

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