Affiliation:
1. Department of Marketing of the College of Business Administration at the University of Northern Iowa in Cedar Falls.
Abstract
This article describes the conceptualization, implementation, and evaluation of a university Writing Across the Curriculum program developed for marketing majors. The writing standards and writing expectations for the students were determined by business professionals. The article includes results and analyses for four years of the program and offers suggestions for future improvements.
Cited by
17 articles.
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