From Brick to Click Classrooms: A Paradigm Shift During the Pandemic—Identifying Factors Influencing Service Quality and Learners’ Satisfaction in Click Classrooms

Abstract

The most crucial determinant of success in any service environment is the perception of the customers about the service quality or the product quality as it derives satisfaction and loyalty. Considering this imperative, the present review focuses on the service quality of online teaching, which has become a new normal during the pandemic. The pandemic has resulted in a paradigm shift of imparting education from brick to click classrooms. Hence, this article reviews the literature on the factors influencing service quality of click classrooms and mentions the parameters that lead to learners’ satisfaction. The systematic review helps in understanding how the research in this field has progressed. It is evident from this review that creating an interactive learning environment, giving prompt feedbacks, providing rich digital resources and course content, competent and skilled faculty members and continuous student support play a crucial role in enhancing the service quality of click classrooms leveraging learners’ satisfaction. The findings of this study support the educational institutions towards developing a sound and sustainable online learning environment by comprehending the students’ expectations about the service quality of an online learning environment. The study aims to propel future research works towards improving the service quality of click classrooms and enriching learners’ experience to impart quality education for all the stakeholders.