Teachers of TikTok: Glimpses and gestures in the performance of professional identity

Author:

Hartung Catherine1ORCID,Ann Hendry Natalie2ORCID,Albury Kath1ORCID,Johnston Sasha1,Welch Rosie3

Affiliation:

1. Swinburne University of Technology

2. The University of Melbourne

3. Monash University

Abstract

During a tumultuous period marked by a global pandemic, forced lockdowns, and educational institutions going ‘digital by default’, TikTok has emerged as a key platform for teachers to connect and share their experiences. These digital practices have been widely celebrated for providing teachers with an outlet during a challenging time, though little is known about the particulars of TikTok's appeal among teachers and their followers. This article focuses on a teacher from South Australia, ‘Mr Luke’, whose upbeat TikTok videos capturing ‘#teacherlife’ have seen him grow a significant following. Drawing on interviews with Mr Luke and an Australian pre-service teacher who follows him, we consider their thoughts on TikTok and its relationship to professional practice. We identify key factors that have enabled TikTok's popularity among educators, with implications for both teacher education and social media scholarship.

Funder

Swinburne University of Technology

Publisher

SAGE Publications

Subject

Communication,Cultural Studies

Reference56 articles.

1. ABC News (2021) Victorian doctor's ‘Put on PPE’ video goes viral on Royal Melbourne Hospital TikTok, ABC News, 10 August. Available at: https://www.abc.net.au/news/2020-08-10/melbourne-doctor-coronavirus-ppe-tik-tok-goes-viral/12540244?utm_campaign = abc_news_web&utm_content = link&utm_medium = content_shared&utm (accessed 1 November 2021).

2. Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram

3. #familygoals: Family Influencers, Calibrated Amateurism, and Justifying Young Digital Labor

4. Internet Celebrity: Understanding Fame Online

5. Mapping Internet Celebrity on TikTok: Exploring Attention Economies and Visibility Labours

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