Affiliation:
1. Western Oregon State College, Division of Business.
2. Oklahoma State University, College of Business.
Abstract
The authors summarize the literature from marketing, health and medicine, adolescence, communications, education, and psychology in a way that helps public policymakers segment adolescents into potential adopter groups of AIDS preventive behaviors. They discuss public policy implications for marketing communications and conclude with suggested directions for further research.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
24 articles.
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