A-priori and post-hoc segmentation in the design of healthy eating campaigns
Author:
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/13527260903342712
Reference78 articles.
1. Advances in Segmentation Modeling for Health Communication and Social Marketing Campaigns
2. Distinguishing Perceptions of Control From Self-Efficacy: Predicting Consumption of a Low-Fat Diet Using the Theory of Planned Behavior1
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