“It Could Happen for Me … but How Good Can It Be?” Investigating the Relationship between Scarcity Beliefs, Similarity, and Perceived Value
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Published:2020-10-01
Issue:4
Volume:5
Page:485-494
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ISSN:2378-1815
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Container-title:Journal of the Association for Consumer Research
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language:en
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Short-container-title:Journal of the Association for Consumer Research
Author:
Ince Elise Chandon,Schneider Gustavo,LeBoeuf Robyn A.
Publisher
University of Chicago Press
Subject
Marketing,Economics and Econometrics,Applied Psychology