Using Support Vector Semiparametric Regression to Estimate the Effects of Pricing on Brand Substitution
Author:
Affiliation:
1. University of Castilla-La Mancha
2. University of Valencia
3. University Rey Juan Carlos
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/147078530805000409
Reference46 articles.
1. Quality Perceptions and Asymmetric Switching Between Brands
2. The Decomposition of Promotional Response: An Empirical Generalization
3. Price-Induced Patterns of Competition
4. How Promotions Work
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2. The effects of the current economic situation on customer satisfaction and retail patronage behaviour;Total Quality Management & Business Excellence;2012-12
3. On the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications;Expert Systems with Applications;2012-12
4. Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions;International Journal of Market Research;2012-03
5. Assessing the maximum level of customer satisfaction in grocery stores;International Journal of Retail & Distribution Management;2011-06-07
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