Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness-Reference-Cited by-同舟云学术

Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness

Published:2014-07-27 Issue:1 Volume:10 Page:31-58
ISSN:1862-8516
Container-title:Service Business
language:en
Short-container-title:Serv Bus

Author:

Crespo-Almendros E.,Del Barrio-García S.

Publisher

Springer Science and Business Media LLC

Subject

Strategy and Management,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/s11628-014-0255-9.pdf

Reference142 articles.

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5. Aiken LS, West SG (1991) Multiple regression: testing and interpreting interactions. Sage Publications, Newbury Park

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