Implementing Neural Networks for Decision Support in Direct Marketing
Author:
Affiliation:
1. Lingnan University, Hong Kong
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/147078530404600204
Reference37 articles.
1. Improving the Practice of Classifier Performance Assessment
2. Bayesian neural network learning for repeat purchase modelling in direct marketing
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4. The effect of sample size and proportion of buyers in the sample on the performance of list segmentation equations generated by regression analysis
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