What drives a donor? A machine learning‐based approach for predicting responses of nonprofit direct marketing campaigns-Reference-Cited by-同舟云学术

What drives a donor? A machine learning‐based approach for predicting responses of nonprofit direct marketing campaigns

Published:2021-08-31 Issue: Volume: Page:
ISSN:2691-1361
Container-title:Journal of Philanthropy and Marketing
language:en
Short-container-title:Journal of Philanthropy and Marketing

Author:

Cacciarelli Davide¹^ORCID,Boresta Marco²^ORCID

Affiliation:

1. Department of Applied Mathematics and Computer Science Technical University of Denmark Lyngby Denmark

2. Department of Computer, Control and Management Engineering Sapienza University of Rome Rome Italy

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/nvsm.1724

Reference48 articles.

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5. A Data Mining-Based Response Model for Target Selection in Direct Marketing

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