The Effects of Graphic Warning Labels’ Vividness on Message Engagement and Intentions to Quit Smoking
Author:
Affiliation:
1. The Annenberg School for Communication, University of Pennsylvania, Philadelphia, USA
2. Cancer Council Victoria, Melbourne, Australia
Funder
The National Cancer Institute (NCI) of the National Institute of Health (NIH) and FDA center for Tobacco Products
Publisher
SAGE Publications
Subject
Linguistics and Language,Language and Linguistics,Communication
Link
http://journals.sagepub.com/doi/pdf/10.1177/0093650217700226
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5. Effects of Self-Efficacy and Vividness on the Persuasiveness of Health Communications
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