The Impacts of Narrative Perspectives of Anti-Prescription Opioid Campaigns: The Mediating Roles of Identification, Perceived Severity, and Anticipated Guilt

Author:

Cao Xiaoxia1ORCID

Affiliation:

1. Department of Communication, University of Wisconsin-Milwaukee

Funder

no funding

Publisher

Informa UK Limited

Subject

Communication,Health (social science)

Reference68 articles.

1. Are mass-media campaigns effective in preventing drug use? A Cochrane systematic review and meta-analysis

2. Austin F. & Humphreys K. (2017 November 1). Just say no to opioids? Ads could actually make things worse. New York Times . https://www.nytimes.com/2017/11/01/upshot/why-advertising-is-a-poor-choice-to-tackle-the-opioid-crisis.html

3. Framing and dosage effects: use of protection motivation theory to examine efficacy of anti-cocaine visual messages

4. Representation, Exemplification, and Risk: Resonance of Tobacco Graphic Health Warnings Across Diverse Populations

5. Borruto A. (2015 April 1). Studies examine gender enrollment in communications . The Ithacan. https://theithacan.org/news/studies-examine-gender-enrollment-in-communications/

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