Affiliation:
1. University of Strathclyde, Glasgow.
Abstract
This research presents (a) a methodological framework for examining formality as an ingredient of a company's product elimination process, and (b) some exploratory findings showing the manner in which formality varies across different organizational settings, and its effects upon the content and managerial effectiveness of the product elimination process.
Subject
Marketing,Business and International Management
Cited by
21 articles.
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