Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling-Reference-Cited by-同舟云学术

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Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling

Published:2022-09-13 Issue: Volume: Page:1-18
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Allaway Arthur W.¹,McCullough Heath²,Kim Kyoungmi (Kate)³,McAmis Gregory⁴

Affiliation:

1. James and Doris Nelems Professor of Marketing, Culverhouse College of Commerce, The University of Alabama, Tuscaloosa, Alabama, USA

2. Harbert College of Business, Auburn University, Auburn, Alabama, USA

3. College of Business, University of Wisconsin Eau Claire, Eau Claire, Wisconsin, USA

4. School of Business, Mercer University, Macon, Georgia, USA

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2022.2115383

Reference65 articles.

1. 360 Research Reports. (2021). Global consumer packaged goods (CPG) market size, statusm and forecast 2021-2027. https://www.360researchreports.com/global-consumer-packaged-goods-cpg-market-17762857.

2. A new look at the statistical model identification

3. Spatial diffusion of a new loyalty program through a retail market

4. Deriving and exploring behavior segments within a retail loyalty card program

5. Harbingers of Failure

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