Affiliation:
1. Graduate School of Business, Columbia University, Massachusetts Institute of Technology, Miami University, and Seton Hall University.
Abstract
Products, like men, are mortal. They flourish for a time, then decline and die. While the death of a man is catastrophic in the sense that it occurs at a specific point in time, that of a product tends to be an indefinite process that may continue until its last user forgets that it ever existed and so will no longer try to buy it. Professor R. S. Alexander presents a thoughtful and practical plan for selecting products for elimination; gathering information about them; making decisions about them; and, if necessary, removing the doomed products from the line.
Subject
Marketing,Business and International Management
Cited by
9 articles.
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