1. Shrihari Sridhar is Joe Foster '56 Chair in Business Leadership and Research Director of the Sales Leadership Institute, Mays Business School, Texas A&M University, USA (email: ssridhar@mays.tamu.edu). Cait Lamberton is Alberto I. Duran Presidential Distinguished Professor of Marketing, The Wharton School, University of Pennsylvania, USA (email: catlam@wharton.upenn.edu). Detelina Marinova is Samuel M. Walton Distinguished Professor of Marketing, Robert J. Trulaske, Sr. College of Business, University of...