Sustainable marketing mix and supply chain integration: A systematic review and research agenda

Author:

Garg RuchiORCID,Chhikara Ritu,Agrawal Gautam,Rathi Rubal,Arya Yashasvi

Publisher

Elsevier BV

Reference183 articles.

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2. Framing a model for green buying behavior of Indian consumers: from the lenses of the theory of planned behavior;Kumar;J. Clean. Prod.,2021

3. Living planet report 2020-bending the curve of biodiversity loss;Almond;Nat. Resour. Environ.,2021

4. Sufficiency transitions: a review of consumption changes for environmental sustainability;Sandberg;J. Clean. Prod.,2021

5. The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: customers’ environmental concern approach;Taherdangkoo;Span. J. Mark. ESIC,2019

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