Affiliation:
1. Assistant Professors of Marketing Administration, University of Texas at Austin.
2. Associate Professor at the University of Pittsburgh.
Abstract
In this paper, product usage data, employing a substitution-in-use criterion, are analyzed and shown to yield managerially useful product-market structures for financial services. These structures are identified through a form of hierarchical clustering which is different from traditional clustering routines in that it focuses on the explained or accounted for variance in the categorization of objects, thereby reducing groupings due to chance covariation.
Subject
Marketing,Business and International Management
Cited by
54 articles.
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