THE EFFECT OF PROGRAMME CONTEXT ON MEMORY FOR HUMOROUS TELEVISION ADVERTISEMENTS IN JAPAN
Author:
Affiliation:
1. University College London
Publisher
Psychologia Society
Subject
General Psychology
Link
http://www.jstage.jst.go.jp/article/psysoc/46/1/46_1_53/_pdf
Reference41 articles.
1. The Communication Effects of Controversial Sexual Content in Television Programs and Commercials
2. THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE
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1. Applied Research on the Role of Context in the Processes of Cognitive Processing of Social Information;Experimental Psychology (Russia);2020
2. The universality of the portrayal of gender in television advertisements: A review of the studies this century.;Psychology of Popular Media Culture;2019-04
3. The Effects of Programme Context on Memory for Humorous Television Commercials;Applied Cognitive Psychology;2017-08-31
4. A meta-analysis of humor in advertising;Journal of the Academy of Marketing Science;2008-05-30
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