THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE-Reference-Cited by-同舟云学术

THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE

Published:1978-09 Issue:1 Volume:5 Page:63-75
ISSN:0360-3989
Container-title:Human Communication Research
language:en
Short-container-title:Human Comm Res

Author:

BRYANT JENNINGS,COMISKY PAUL W.

Publisher

Oxford University Press (OUP)

Subject

Linguistics and Language,Anthropology,Developmental and Educational Psychology,Communication

Reference17 articles.

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