The Effect of Chatbot-customer Interaction on Consumer Brand Advocacy: Exploring the Role of Chatbots
Author:
Affiliation:
1. Changsha University of Science and Technology,Changsha,China
2. School of Computer Science, Hunan University of Technology and Business,Changsha,China
3. Hunan University of Technology and Business,Changsha,China
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/9834989/9835029/09835050.pdf?arnumber=9835050
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