The Effect of Chatbot-customer Interaction on Consumer Brand Advocacy: Exploring the Role of Chatbots

Author:

Liu Yang1,Li Xiaolong2,Xiang Zheng3

Affiliation:

1. Changsha University of Science and Technology,Changsha,China

2. School of Computer Science, Hunan University of Technology and Business,Changsha,China

3. Hunan University of Technology and Business,Changsha,China

Publisher

IEEE

Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Examining the mediating role of customer empowerment: the impact of chatbot usability on customer satisfaction in Jordanian commercial banks;Cogent Business & Management;2024-08-08

2. Investigating the Service Quality of Chatbots on Telecom Service Providers' Websites and Apps;Advances in Hospitality, Tourism, and the Services Industry;2024-05-31

3. Enhancing Website Through Chatbot Integration;2024 International Conference on Electronics, Computing, Communication and Control Technology (ICECCC);2024-05-02

4. Design of Chatbot to Prevent Cyberbullying from Social Media;2023 International Conference on Sustainable Communication Networks and Application (ICSCNA);2023-11-15

5. Human versus Virtual Influencer: The Effect of Humanness and Interactivity on Persuasive CSR Messaging;Journal of Interactive Advertising;2023-05-22

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