Live Streaming Service Introduction and Optimal Contract Selection in an E-Commerce Supply Chain
Author:
Affiliation:
1. Business School, Henan University, Kaifeng, China
2. Business School, Worcester Polytechnic Institute, Worcester, MA, USA
3. Department of Engineering Management, School of Civil Engineering, Wuhan University, Wuhan, China
Funder
National Natural Science Foundation of China
Philosophy and Social Science Planning Annual Foundation of Henan Province
Publisher
Institute of Electrical and Electronics Engineers (IEEE)
Link
http://xplorestaging.ieee.org/ielx7/17/10339242/10499726.pdf?arnumber=10499726
Reference33 articles.
1. Augmented Reality in Manufacturing: Exploring Workers’ Perceptions of Barriers
2. Is New Always Better? How Business Model Innovation Affects Consumers’ Adoption Behavior
3. What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective
4. The role of live streaming in building consumer trust and engagement with social commerce sellers
5. The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms
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