What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective

Published:2023-05 Issue: Volume:72 Page:103240
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Zheng Shiyong,Chen Jiada^ORCID,Liao Junyun^ORCID,Hu Hsin-Li^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference94 articles.

1. Time flies when you’re having fun: cognitive absorption and beliefs about information technology usage;Agarwal;MIS Q.,2000

2. Understanding the role of information communication in the buyer‐seller exchange process: antecedents and outcomes;Agnihotri;J. Bus. Ind. Market.,2009

3. Methodological issues in cross-cultural sensory and consumer research;Ares;Food Qual. Prefer.,2018

4. The impact of physically attractive models on advertising evaluations;Baker;J. Market. Res.,1977

5. What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement;Chen;Telematics Inf.,2018

Cited by 77 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Research on the impact of streamers’ linguistic emotional valence on live streaming performance in live streaming shopping environments;Journal of Retailing and Consumer Services;2024-11

2. Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment;Journal of Retailing and Consumer Services;2024-11

3. Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms;Journal of Retailing and Consumer Services;2024-11

4. Nonverbal communication of dual anchors in live streaming and its effects on sales;Journal of Retailing and Consumer Services;2024-11

5. How do consumers’ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree;Journal of Retailing and Consumer Services;2024-09

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3