Learning to predict subject-line opens for large-scale email marketing-Reference-Cited by-同舟云学术

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Learning to predict subject-line opens for large-scale email marketing

Published:2014-10 Issue: Volume: Page:
ISSN:
Container-title:2014 IEEE International Conference on Big Data (Big Data)
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Author:

Balakrishnan Raju,Parekh Rajesh

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/6973861/7004197/07004277.pdf?arnumber=7004277

Cited by 24 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Using Contextual Embeddings to Predict the Effectiveness of Novel Heterogeneous Treatments;SSRN Electronic Journal;2024

2. Factors Affecting the Effectiveness of Email Marketing;Springer Proceedings in Business and Economics;2024

3. Predict Email Success Based on Text Content;Advances in Computational Intelligence;2023-11-09

4. Unlimited Testing: Let’s Test Your Emails with AI;Marketing Science;2023-07-31

5. “We Need a Big Revolution in Email Advertising”: Users’ Perception of Persuasion in Permission-based Advertising Emails;Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems;2023-04-19

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