Unlimited Testing: Let’s Test Your Emails with AI-Reference-Cited by-同舟云学术

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Unlimited Testing: Let’s Test Your Emails with AI

Published:2023-07-31 Issue: Volume: Page:
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Nguyen Nguyen¹^ORCID,Johnson Joseph¹^ORCID,Tsiros Michael¹

Affiliation:

1. Miami Herbert Business School, University of Miami, Coral Gables, Florida 33124

Abstract

How to use AI to Predict Success of Email Campaigns

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2021.0126

Reference29 articles.

1. Multi-label emotion classification in texts using transfer learning

2. Real-Time Evaluation of E-mail Campaign Performance

3. Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. THE IMPACT OF DIGITAL BRAND COMMUNICATION ON E-BRANDING: AN EMPIRICAL RESEARCH;SCIENCE International Journal;2024-05-27

2. Sentiment Analysis in the Age of Generative AI;Customer Needs and Solutions;2024-03-05

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