“We Need a Big Revolution in Email Advertising”: Users’ Perception of Persuasion in Permission-based Advertising Emails-Reference-Cited by-同舟云学术

“We Need a Big Revolution in Email Advertising”: Users’ Perception of Persuasion in Permission-based Advertising Emails

Published:2023-04-19 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems
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Author:

Sergeeva Anastasia¹^ORCID,Rohles Björn¹^ORCID,Distler Verena¹^ORCID,Koenig Vincent²^ORCID

Affiliation:

1. Human Computer Interaction Research Group, University of Luxembourg, Luxembourg

2. Human-Computer Interaction Research Group, University of Luxembourg, Luxembourg

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3544548.3581163

Reference101 articles.

1. Adeel Mehmood . 2020 . Email Advertising: A Promotional Favorite. https://www.benchmarkemail.com/blog/email-advertising-a-promotional-favorite/. Accessed: 2022-14-05. Adeel Mehmood. 2020. Email Advertising: A Promotional Favorite. https://www.benchmarkemail.com/blog/email-advertising-a-promotional-favorite/. Accessed: 2022-14-05.

2. Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

3. The anatomy of an effective e-mail subject line: How to stand out in a crowded inbox;Aiossa Ewelina;Journal of Digital & Social Media Marketing,2020

4. Michael J Albers . 2017. Introduction to quantitative data analysis in the behavioral and social sciences . John Wiley & Sons , New Jersey . Michael J Albers. 2017. Introduction to quantitative data analysis in the behavioral and social sciences. John Wiley & Sons, New Jersey.

5. Allen Olivia. 2022. 20 Tips to Write Catchy Email Subject Lines [+ Examples]. https://blog.hubspot.com/marketing/improve-your-email-subject-line. Accessed: 2022-05-06. Allen Olivia. 2022. 20 Tips to Write Catchy Email Subject Lines [+ Examples]. https://blog.hubspot.com/marketing/improve-your-email-subject-line. Accessed: 2022-05-06.

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