Social Endorsing Mechanism for Social Event Diffusion
Author:
Affiliation:
1. Asia University,Department of Digital Media Design,Taichung,Taiwan
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx7/9790893/9790720/09790986.pdf?arnumber=9790986
Reference9 articles.
1. Profiling and targeting opportunities in pervasive advertising;shannon;1st Workshop on Pervasive Advertising Pervasive,0
2. A survey on context awareness;liu;Proceedings of International Conference on Computer Science and Service System,0
3. Diffusing mobile coupons with social endorsing mechanism;yung-ming;Decision Support Systems,2019
4. Category-specific coupon proneness: The impact of individual characteristics and category-specific variables
5. A social endorsing mechanism for target advertisement diffusion
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