A social endorsing mechanism for target advertisement diffusion-Reference-Cited by-同舟云学术

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A social endorsing mechanism for target advertisement diffusion

Published:2015-12 Issue:8 Volume:52 Page:982-997
ISSN:0378-7206
Container-title:Information & Management
language:en
Short-container-title:Information & Management

Author:

Lin Lien-Fa,Li Yung-Ming,Wu Wen-Hsiang

Funder

National Science Council of Taiwan

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference71 articles.

1. Measuring audience perceptions of commercials and relating them to ad impact;Aaker;J. Advert. Res.,1990

2. Analysis of topological characteristics of huge online social networking services;Ahn,2007

3. Effectiveness of celebrity endorsers;Atkin;J. Advert. Res.,1983

4. Combining behavioral and social network data for online advertising;Bagherjeiran,2008

5. The economic analysis of advertising;Bagwell,2007

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