Advertising mode of duopoly competitive enterprises based on asymmetric cost efficiency and converter preference-Reference-Cited by-同舟云学术

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Advertising mode of duopoly competitive enterprises based on asymmetric cost efficiency and converter preference

Published:2023-11 Issue: Volume:62 Page:101329
ISSN:1567-4223
Container-title:Electronic Commerce Research and Applications
language:en
Short-container-title:Electronic Commerce Research and Applications

Author:

Zhou Huini,Li Guo^ORCID,Tan Yong

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Marketing,Computer Networks and Communications,Computer Science Applications

Reference41 articles.

1. Position auctions with consumer search;Athey;Q. J. Econ.,2011

2. Targeting in advertising markets: implications for offline versus online media;Bergemann;RAND J. Econ.,2011

3. When to introduce an online channel, and offer money back guarantees and personalized pricing?;Chen;Eur. J. Oper. Res.,2017

4. Internet of Things (IoT)–blockchain-enabled pharmaceutical supply chain resilience in the post-pandemic era;Chen;Fronti. Eng. Manage.,2023

5. Disruptive technologies and operations management in the Industry 4.0 era and beyond;Choi;Prod. Oper. Manag.,2022

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1. Research on project cost prediction based on random forest algorithm;Fourth International Conference on Smart City Engineering and Public Transportation (SCEPT 2024);2024-05-16

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