Targeting in advertising markets: implications for offline versus online media-Reference-Cited by-同舟云学术

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Targeting in advertising markets: implications for offline versus online media

Published:2011-09 Issue:3 Volume:42 Page:417-443
ISSN:0741-6261
Container-title:The RAND Journal of Economics
language:en
Short-container-title:

Author:

Bergemann Dirk,Bonatti Alessandro

Publisher

Wiley

Subject

Economics and Econometrics

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1756-2171.2011.00143.x/fullpdf

Reference27 articles.

1. Ambrus , A. and Reisinger , M. Exclusive vs Overlapping Viewers in Media Markets 2006

2. Market Provision of Broadcasting: A Welfare Analysis;Anderson;Review of Economic Studies,2005

3. Information Congestion;Anderson;RAND Journal of Economics,2009

4. Competition in Two-Sided Markets;Armstrong;RAND Journal of Economics,2006

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