Agency Market Power and Information Disclosure in Online Advertising-Reference-Cited by-同舟云学术

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Agency Market Power and Information Disclosure in Online Advertising

Published:2024-06-03 Issue: Volume: Page:
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Choi W. Jason¹^ORCID,Sayedi Amin²^ORCID

Affiliation:

1. Department of Marketing, Smith School of Business, University of Maryland, College Park, Maryland 20742;

2. Department of Marketing, Foster School of Business, University of Washington, Seattle, Washington 98195

Abstract

This paper studies publishers’ tradeoffs in disclosing information to advertisers in the presence of agencies, through which advertisers may coordinate bids.

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2023.0039

Reference54 articles.

1. An analysis of the profitability of fee-based compensation plans for search engine marketing

2. EXPRESS: Context Information can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change

3. Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis

4. Keyword Management Costs and “Broad Match” in Sponsored Search Advertising

5. Bid rotation and collusion in repeated auctions

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