An analysis of the profitability of fee-based compensation plans for search engine marketing-Reference-Cited by-同舟云学术

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An analysis of the profitability of fee-based compensation plans for search engine marketing

Published:2012-03 Issue:1 Volume:29 Page:68-80
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Abou Nabout Nadia,Skiera Bernd,Stepanchuk Tanja,Gerstmeier Eva

Publisher

Elsevier BV

Subject

Marketing

Reference39 articles.

1. The return on quality improvements in search engine marketing;Abou Nabout,2011

2. Location, location, location: An analysis of profitability of position in online advertising markets;Agarwal;Journal of Marketing Research,2011

3. Optimization models for salesforce compensation;Albers;European Journal of Operational Research,1996

4. Salesforce management—Compensation, motivation, selection and training;Albers,2002

5. Models for sales management decisions;Albers,2008

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