Diffusing mobile coupons with social endorsing mechanism

Author:

Li Yung-Ming,Liou Jyh-Hwa,Ni Ching-Yuan

Funder

National Science Council of Taiwan

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference61 articles.

1. A hybrid recommendation technique based on product category attributes;Albadvi;Expert Systems with Applications,2009

2. Coupons going wireless: determinants of adoption of consumer intentions to redeem mobile coupons;Astrid;Journal of Interactive Marketing,2008

3. How e-WOM and local competition drive local retailers' decisions about daily deal offerings;Bai;Decision Support Systems,2017

4. Mobile advertising: Does location-based advertising work?;Banerjee;International Journal of Mobile Marketing,2008

5. An exploratory investigation into how socioeconomic attributes influence coupons redeeming intentions;Barat;Journal of Retailing and Consumer Services,2013

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