Marketing 4.0: A New Value Added to the Marketing through the Internet of Things

Author:

Jara Antonio J.,Parra Maria Concepcion,Skarmeta Antonio F.

Publisher

IEEE

Cited by 28 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Use of the Internet of Things in marketing;Management;2024-06-17

2. Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing;2024 47th MIPRO ICT and Electronics Convention (MIPRO);2024-05-20

3. Overview of Technology and Functionality Standards for Industry 4.0 and Digitalization in Mechanical Engineering;Machines;2024-04-07

4. Big Data Analytics in Industry 4.0 in Legal Perspective: Past, Present and Future;Disruptive Technologies and Digital Transformations for Society 5.0;2024

5. New Trends in Marketing and Post-Covid Trends of Digital Advertising;Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi;2023-09-18

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