Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing
Author:
Affiliation:
1. University of Library Studies and Information Technologies
Publisher
IEEE
Link
http://xplorestaging.ieee.org/ielx8/10569139/10569147/10569665.pdf?arnumber=10569665
Reference37 articles.
1. New Faces of Marketing In The Era of The Web: From Marketing 1.0 To Marketing 3.0
2. Marketing 4.0: A New Value Added to the Marketing through the Internet of Things
3. Marketing 4.0: Enhancing consumer-brand engagement through big data analysis;Jimenez-Zarco;Socio-Economic Perspectives on Consumer Engagement and Buying Behavior,2017
4. Marketing 4.0- Enhancing Consumer Experience Moving from Traditional to Digital;Mallik;SSRN Electronic Journa,2020
5. Augmented Reality is Eating the Real-World! The Substitution of Physical Products by Holograms;Philipp;Int. J. Inf. Manag,2021
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