Artificial Intelligence for Digital Business Performance-Reference-Cited by-同舟云学术

Artificial Intelligence for Digital Business Performance

Published:2022-01-26 Issue: Volume: Page:
ISSN:
Container-title:2022 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON)
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Author:

Meepung Tippawan¹,Kannikar Phudit¹

Affiliation:

1. Rajamangala University of Technology Tawan-Ok Chakrabongse Bhuvanarth,Faculty of Business Administration and Information Technology,Bangkok,Thailand

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/9720291/9720292/09720418.pdf?arnumber=9720418

Reference35 articles.

1. Artificial intelligence in marketing: A systematic literature review;chintalapati;International Journal of Research in Marketing,2021

2. An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance

3. Systematic Analysis and Future Research Directions in Artificial Intelligence for Marketing;wisetsri;Turkish Journal of Computer and Mathematics Education,2021

4. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective

5. Key Success Factors (KSFs) Underlying the Adoption of Social Media Marketing Technology

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1. Leveraging Digital Intelligence for Network Economy and Knowledge Management in Tecnology-Focused Firms;Proceedings of the 2023 9th International Conference on Industrial and Business Engineering;2023-09-22

2. The Use of Chatbot as an Artificial Intelligence Tool to Improve Intelligent Digital Marketing;Contributions to Management Science;2023