The Use of Chatbot as an Artificial Intelligence Tool to Improve Intelligent Digital Marketing
Author:
Publisher
Springer Nature Singapore
Link
https://link.springer.com/content/pdf/10.1007/978-981-99-6101-6_18
Reference24 articles.
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3. Bhatt VK (2021) Assessing the significance and impact of artificial intelligence and machine learning in placement of advertisements. In: 2021a IEEE international conference on technology management, operations and decisions, pp 1–6
4. Campion A, Hernandez M-G, Mikhaylov S, Esteve M (2020) Managing artificial intelligence deployment in the public sector. IEEE Comput Soc 53:28–37
5. Cancel D, Gerhardt D (2019) Conversational marketing. Wily, New Jersey
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