An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance

Author:

Bag Surajit,Gupta Shivam,Kumar Ajay,Sivarajah Uthayasankar

Publisher

Elsevier BV

Subject

Marketing

Reference80 articles.

1. Knowledge management, decision-making style and organisational performance;Abubakar;Journal of Innovation & Knowledge,2019

2. Generating research questions through problematization;Alvesson;Academy of Management Review,2011

3. Estimating nonresponse bias in mail surveys;Armstrong;Journal of Marketing Research,1977

4. Organisational theories: Some criteria for evaluation;Bacharach;Academy of Management Review,1989

5. Unstructured data in marketing;Balducci;Journal of the Academy of Marketing Science,2018

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