Impact of Individual Decision-Making Styles on Marketing Information System Based Decision-Making: An Empirical Study of Saudi Arabia Manufacturing Firms

Abstract

The present research was conducted on the subject on how various managerial traits have an impact on overall decision-making based on marketing information systems. The variables that were tested in order to verify if the relationship between the variables was important were rational decision-making, intuitive decision-making, dependent decision-making, avoidant decision-making, spontaneous decision-making, decision-making speed and finally decision quality. The comprehensive conclusion to the study was that the decision quality variable of information system use positively influences incremental marketing innovation and radical marketing innovation, exhibiting a distinct and significant connection.The research was conducted in Saudi Arabia manufacturing companies, allowing us to gain valuable insight and information on the present situation of the Saudi Arabia manufacturing industry and allowed us to acquire new knowledge on the marketing information systems in Saudi Arabia companies. In our hypothesized model, we investigated and analyzed the different personality traits on all managerial level of firms and organizations in Saudi Arabia and the direct influence on the aforementioned companies. The findings suggest that quality of decisions is a most significant factor of our model for marketing innovation, therefore managers must focus on improving this segment Saudi Arabia manufacturing companies. Decision making styles are partially relevant for decision speed and quality based on marketing information systems, however, they are not significantly relevant. Although IT has been implemented , the use of it has to be further promoted, with employees trained to achieve optimal organizational outcomes.