″Project Dropstrat″: Product Elimination and the Product Life Cycle Concept
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Published:1990-09
Issue:9
Volume:24
Page:55-67
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ISSN:0309-0566
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Container-title:European Journal of Marketing
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language:en
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Short-container-title:European Journal of Marketing
Author:
Avlonitis George J.
Cited by
16 articles.
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