The Effect of Benefit Appeals, Brand Types, and Construal Level on Ad-brand Congruency in Corporate Social Responsibility Messages-Reference-Cited by-同舟云学术

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The Effect of Benefit Appeals, Brand Types, and Construal Level on Ad-brand Congruency in Corporate Social Responsibility Messages

Published:2023-08-31 Issue:4 Volume:47 Page:760-777
ISSN:1225-1151
Container-title:Journal of the Korean Society of Clothing and Textiles
language:en
Short-container-title:J. Korean Soc. Cloth. Text

Author:

Min Yoo-Won^ORCID,Lee Kyu-Hye^ORCID

Publisher

The Korean Society of Clothing and Textiles

Subject

Industrial and Manufacturing Engineering,Polymers and Plastics,Materials Science (miscellaneous),Arts and Humanities (miscellaneous),Materials Science (miscellaneous),Social Sciences (miscellaneous),Human Factors and Ergonomics

Reference46 articles.

1. Luxury and sustainable development: Is there a match?

2. Does Advertising Appeal Type Make a Difference? A New Sustainable Fashion Product by a Luxury and Mainstream Brand

3. Can brand experience increase customer contribution: How to create effective sustainable touchpoints with customers?

4. Global Powers of Luxury Goods 2019: Bridging the gap between the old and the new;P. Arienti,2019

5. Further Than the Eye Can See: Psychological Distance and Perception of Environmental Threats

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