Does Advertising Appeal Type Make a Difference? A New Sustainable Fashion Product by a Luxury and Mainstream Brand-Reference-Cited by-同舟云学术

Does Advertising Appeal Type Make a Difference? A New Sustainable Fashion Product by a Luxury and Mainstream Brand

Published:2020 Issue: Volume: Page:53-70
ISSN:2662-7108
Container-title:Sustainable Textiles: Production, Processing, Manufacturing & Chemistry
language:
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Author:

Adıgüzel Feray

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-38532-3_4

Reference49 articles.

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3. Allen CT (1982) Self-perception strategies for stimulating energy conservation. J Consum Res 8(4):381–390

4. Ayadi N, Lapeyre A (2016) Consumer purchase intentions for green products: mediating role of WTP and moderating effects of framing. J Mark Commun 22(4):367–384

5. Belk RW (1988) Possessions and the extended self. J Consum Res 15(2):139–168

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